It was by far the mobile messaging news of 2014: Facebook sets to pay a staggering 22 million dollars for WhatsApp. The event once more confirmed mobile messaging is a multi billion-dollar business. How was 2014 for mobile messaging overall?
2015 is coming soon and (re-) thinking about mobile (first) strategy will be more important than ever. Whether your day-to-day focus is business management, marketing, sales, customer Relationship management, the mobile device has increasingly become the preferred tool for work and communication. How should you deal with this opportunity or challenges? The CM media team ask it to the mobile visionaries during Mobile Convention Brussels, and this is what they predict for 2015!
Technology-based interventions like text messages and voice call reminders improve medication adherence. Although resources and data are still low on this mHealth application, mobile is set to be the method to improve delivery of health services.
If you say mobile strategies, the first company that might pop up is Uber. Uber, the taxi service that operates in multiple cities worldwide, made the smartphone the most important part in their business strategy. The biggest mobile trend in Uber’s eyes? The growth of API Connections!