Messages worth reading: how to send personalised SMS

2 minutes read

How to send personalised SMS

As you are well aware, sending messages via SMS is a valuable tool to reach your target audience. With its high delivery and open rates, many companies still rely on SMS for notification, authentication and marketing purposes. However, since your company is not the only one asking for attention from the receiver, your messages better be worth reading. And for this, personalisation is key.

It all starts with a name. If you send out bulk messages, the trick is not to have the receiver notice he is just one of many. This reduces the relevance of the message to him, which will result in lower open rates. Just adding the name of the receiver can make a world of difference.

Besides adding the name of the receiver, mentioning your own name is never a bad idea. You may even want to use different senders for the different receivers. For example, consider adding the name of the account manager at the end of the message.

As you can imagine, the time your message is received influences the click rate. Because of the importance of timing, many marketers have studies the
perfect time to send marketing messages. However, you should never underestimate the power of data. Analyse the open rates of your previous campaigns to find out what time works best for your target audience.

Sending bulk messages is a popular way to reach out to great numbers of customers. But with great groups come great differences. Creating sub-groups in your SMS list will help you write more targeted and thus more relevant messages. For example, do you know if your receivers have recently shopped at your store, what their favourite purchase is or what store is closest to them? Showing you know your customer by adding such elements, will improve your results.

These are just the first tips for sending personalised messages. We are more than happy to tell you more on how you can improve your campaigns.


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Charlotte van Raak

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