Newsroom Retail

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research

Study summary: the role of mobile in the success of retail

Smartphones play a role in 67% of online purchases [1]. Even though the actual purchase may be done via another path, mobile can no longer be ignored by retailers if they want to be successful. Because of this importance of mobile for retailers, many researchers have studied the way consumers use their phone. Here, we want to give you a short overview of the most important results of these scientific studies for retailers.

Abandoned shopping cart

From abandoned shopping cart to paid shopping cart with SMS remarketing

Marketing departments are making great efforts to lure consumers to their web shop. Beautiful advertisements, attractive discounts and persuasive websites, all tools are put to use. And so, the consumer puts your product in his digital shopping cart. He moves towards the cash register. But then, suddenly: an abandoned shopping cart. How can you make your consumer return to your web shop and finish his purchase?


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Erik Eggens
PR Coordinator

Email: erik.eggens@cmtelecom.com


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