Sending SMS at New Year’s Eve: Bad or perfect timing?
New Year’s Eve. The clock strikes 00:00, the sky is lit with fireworks and mobile phones all over the world start buzzing. The overload of calls and messages cause systems to shut down as people stare at their mobiles in anticipation of all the New Years’ wishes from friends and family. So you probably think this is not the right time to contact your loyal customers? Guess again.