Newsroom Messaging Academy

Latest news stories from the heart of mobile

Sports marketing

Mobile is the Super Bowl of marketing

The USA are seizing their activities as all citizens race to the bleachers with buckets of fried chicken and Budweiser. This can only mean one thing: it’s Super Bowl weekend. Over the years, this sports event has evolved into one of the biggest marketing events in America. The role of mobile to engage fans in and around the sports stadium has experienced that same growth. What lessons in mobile marketing can other sports and event marketers learn from the Super Bowl?


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