Newsroom Messaging Academy

Latest news stories from the heart of mobile

EFR Group Texaco Stars app

Texaco Stars loyalty program gains users with CM’s two-way messaging

How do you migrate dedicated savers with a savings card for your loyalty program as quickly and as efficiently as possible to your new app, and how do you get new savers to register as quickly as possible as well? With a national registration campaign and SMS marketing by means of an SMS short code. Texaco registered and moved thousands of participants of Texaco Stars from the Rocks savings card to the new mobile app.

World map international flagged

Sending international SMS: country-specific rules, regulations and habits

SMS is an easy and effective way to instantly reach people all over the world. But with this wide range of countries you can reach, comes a wide range of differences in national habits, restrictions and options. To effectively support our customers, CM has international offices all over the world with colleagues that can help you understand what to do and what not to do if you want to target consumers in their region. Here is their advice.

Sports marketing

Mobile is the Super Bowl of marketing

The USA are seizing their activities as all citizens race to the bleachers with buckets of fried chicken and Budweiser. This can only mean one thing: it’s Super Bowl weekend. Over the years, this sports event has evolved into one of the biggest marketing events in America. The role of mobile to engage fans in and around the sports stadium has experienced that same growth. What lessons in mobile marketing can other sports and event marketers learn from the Super Bowl?


Press contacts

To get in touch with our press department, please contact:

Erik Eggens
PR Coordinator

Email: erik.eggens@cmtelecom.com


Resources

Our logo

PNG format
PDF format
EPS format