Defining how to maintain contact between you and customers can be difficult. There’s however no doubt that communication through smartphones is the most effective way to reach out to customers in for instance loyalty programs.
Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is?
‘After e-commerce and apps, chat and bots are conquering the market’, says CEO of CM Telecom Jeroen van Glabbeek. He recently spent some time in the United States researching upcoming trends and believes chat and bots have the ability to replace apps and websites for CRM.
It’s increasingly difficult reaching out to and interact with customers and clients. Demands are higher in a landscape stuffed with different communication channels. To which extend is your mobile engagement strategy future-proof?
The role of the periode (.) in text messaging might be more more significant than previously thought. Text messages that ended with a periode were rated less sincere than those that did not, a study finds.
Personalising the contact you have with your customers is very important. It shows dedication, you have prepared a personal message especially for him or her.
Reach the right audience, with the right message, at the right times, through the right channel. With the proliferation of brand communication channels, however, this process is easier to explain then execute.
WhatsApp Customer Care enables companies and organisations to take and answer questions from customers through the chat app WhatsApp. The use of it is free of charge, the Customer Care part usually requires a fee from the providing organisation.
Texting today is indispensable and widely adopted. The technology behind large chat apps is based on the technology of the original sms (Short Message Service) text message, which has recently celebrated its 22nd birthday.