The SMS text message celebrates its 22nd birthday today. British software developer Neil Papworth sent the first ever SMS on December 3, 1992.
Mobile Messaging has become the primary channel for marketers to drive engagement and mobile moments with new and pre-existing customers and to boost revenues. That emerged from Forrester research published recently.
SMS text messages and push notifications are quite similar. They both are terminated on mobile devices and both have a limited size if it comes to characters. But which one engages most?
CM will be attending Capacity’s Wholesale Messaging and SMS World conference, taking place on 3 and 4 December in London, UK.
CM has introduced Direct Carrier Billing options for the Dutch organisation Giro555 that’s fundraising to fight Ebola in West African countries like Liberia and Sierra Leone.
CM is supporting encrypted communications to protect connections and data between CM’s platform and your web application.
The latest Ericsson Mobility Report reveals 'the continuing dramatic spread' of mobile technology and makes a startling prediction.
A highly pathogenic avian influenza strain H5N8 in a duck-breeding farm in Yorkshire (UK) has been confirmed on November 16th 2014. The last influenza confirmation in Great Britain was in 2008. What can we learn from the past in preventing the spread and fighting the bird flu? And what can mobile do about it?
“It’s not the mobile technology that counts; it’s the impact you realise, regardless of the technology or channel.” Success in mobile marketing and advertising is about achieving your objectives and KPI’s, says CEO and founder Mick Rigby of Yodel Mobile.