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Latest news stories from the heart of mobile

research

Study summary: the role of mobile in the success of retail

Smartphones play a role in 67% of online purchases [1]. Even though the actual purchase may be done via another path, mobile can no longer be ignored by retailers if they want to be successful. Because of this importance of mobile for retailers, many researchers have studied the way consumers use their phone. Here, we want to give you a short overview of the most important results of these scientific studies for retailers.

Webcare customer care GIN

Checklist customer care: Are you up to date?

Customer care has changed drastically over the last years. Where customers could traditionally reach customer care departments by calling them, the use of online platforms for customer contact is increasing rapidly. With customer care no longer limited to the call center, it's a challenge for companies to be present on all available platforms. Not to mention to adapt your services to the platform used. Use this checklist to make sure you are fully prepared for online customer care.

Shanghai

CM Telecom: Das erste europäische Unternehmen, welches eine schnelle und kostengünstige SMS-Kommunikation mit China ermöglicht

Sie haben es geschafft: Der 1999 gegründete niederländische Anbieter mobiler Messaging-Dienste CM Telecom hat sich erfolgreich an die Chinesische Firewall angebunden: Mit der Eröffnung einer Niederlassung in Shenzhen und eigenen Servern in Shanghai und Hong Kong können über CM Telecom mobile Nachrichten nach und aus China gesendet werden.

Sports marketing

Mobile is the Super Bowl of marketing

The USA are seizing their activities as all citizens race to the bleachers with buckets of fried chicken and Budweiser. This can only mean one thing: it’s Super Bowl weekend. Over the years, this sports event has evolved into one of the biggest marketing events in America. The role of mobile to engage fans in and around the sports stadium has experienced that same growth. What lessons in mobile marketing can other sports and event marketers learn from the Super Bowl?


Press contacts

To get in touch with our press department, please contact:

Erik Eggens
PR Coordinator

Email: erik.eggens@cmtelecom.com


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