2015 is coming soon and (re-) thinking about mobile (first) strategy will be more important than ever. Whether your day-to-day focus is business management, marketing, sales, customer Relationship management, the mobile device has increasingly become the preferred tool for work and communication. How should you deal with this opportunity or challenges? The CM media team ask it to the mobile visionaries during Mobile Convention Brussels, and this is what they predict for 2015!
If you say mobile strategies, the first company that might pop up is Uber. Uber, the taxi service that operates in multiple cities worldwide, made the smartphone the most important part in their business strategy. The biggest mobile trend in Uber’s eyes? The growth of API Connections!