Newsroom Charlotte van Raak

Latest news stories from the heart of mobile

Sports marketing

Mobile is the Super Bowl of marketing

The USA are seizing their activities as all citizens race to the bleachers with buckets of fried chicken and Budweiser. This can only mean one thing: it’s Super Bowl weekend. Over the years, this sports event has evolved into one of the biggest marketing events in America. The role of mobile to engage fans in and around the sports stadium has experienced that same growth. What lessons in mobile marketing can other sports and event marketers learn from the Super Bowl?

Connected systems IoT

Innovations in 2017: Connectivity, connectivity, connectivity

The year 2017 is already well on its way. Companies are evaluating the results of the previous year and are focusing on the new goals for the next. By now, we’ve already seen a lot of lists summing up the latest trends for 2017. But make sure you don’t forget about last year’s trends, including the Internet of Things (IoT). Even though IoT was a buzzwords last year, the importance of connection and interaction has never been as big as now.

Laptop customer care GIN

GIN: a familiar face with a new look

With the explosive growth in number of communication tools, it’s becoming harder for companies to be reachable on each of them. Until now. A startup named GIN has made it possible to communicate with customers on several messenger apps via one dashboard. Even though GIN will have it's official release at Mobile World Congress '17, it has years of experience with messaging and customer contact. That’s because GIN is part of the in 1999 founded CM Telecom. Meet GIN: CM’s new customer contact tool.

Social messenger customer care

Lift your customer care to a higher level

Nowadays, you can no longer get away with a customer care team that is only available during office hours. Let alone one that is only available via telephone. Customers expect companies to be involved and easy to reach. At the same time, the number of communication platforms customers use to reach companies, is increasing rapidly. Automation, Chatbots and Artificial Intelligence are said to be the answer. But what is really needed to offer your customer the service he requires?


Press contacts

To get in touch with our press department, please contact:

Erik Eggens
PR Coordinator

Email: erik.eggens@cmtelecom.com


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