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Study summary: the role of mobile in the success of retail

Smartphones play a role in 67% of online purchases [1]. Even though the actual purchase may be done via another path, mobile can no longer be ignored by retailers if they want to be successful. Because of this importance of mobile for retailers, many researchers have studied the way consumers use their phone. Here, we want to give you a short overview of the most important results of these scientific studies for retailers.

Webcare customer care GIN

Checklist customer care: Are you up to date?

Customer care has changed drastically over the last years. Where customers could traditionally reach customer care departments by calling them, the use of online platforms for customer contact is increasing rapidly. With customer care no longer limited to the call center, it's a challenge for companies to be present on all available platforms. Not to mention to adapt your services to the platform used. Use this checklist to make sure you are fully prepared for online customer care.


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To get in touch with our press department, please contact:

Erik Eggens
PR Coordinator

Email: erik.eggens@cmtelecom.com


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