Our smartphone use will diminish. In ten years’ time, the handset itself will become almost irrelevant and no longer the device you first check every morning. Our smartphone savviness will evolve into a more efficient use of displays.
Defining how to maintain contact between you and customers can be difficult. There’s however no doubt that communication through smartphones is the most effective way to reach out to customers in for instance loyalty programs.
Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is?
MoCo Moments, a mobile & technology community, launches a Cape Town event on 14 November 2016. MoCo Moments brings together the local mobile-focussed communities in real-life events and quick video-updates on Youtube.
Sewan is a fast growing French MVNO (Mobile Virtual Network Operator) with strong ambitions to roll out services throughout Europe this year. Sewan connected to CM Telecom’s SMS Gateway to process sms notifications for its customers.
Media organisations such as the NOS and Gulf News have accepted push notifications with open arms. They are pleased with the power of the push message. “However, outside of the media there are also many sectors where opportunities abound for push messages.”
By measuring and monitoring everything that’s going on in their bodies, biohackers claim they can live life to the fullest. That constant data collection only would be an additional stress factor, is strictly rejected by Teemu Arina.
‘After e-commerce and apps, chat and bots are conquering the market’, says CEO of CM Telecom Jeroen van Glabbeek. He recently spent some time in the United States researching upcoming trends and believes chat and bots have the ability to replace apps and websites for CRM.
"Building a mobile healthcare app comes with various demands and conditions: do extensive research, be aware of the many stakeholders with political agendas, and be sensitive, knowledgeable, and understanding about privacy and security of personal data."
It’s increasingly difficult reaching out to and interact with customers and clients. Demands are higher in a landscape stuffed with different communication channels. To which extend is your mobile engagement strategy future-proof?