ACTITO

actito

ACTITO connects its customers with CM's SMS and direct operator connections

Case Study: CM Telecom and ACTITO

About ACTITO

Marketing software company ACTITO’s sends about a million SMS text messages each month for its customers. For its SMS marketing messages, ACTITO approached CM Telecom that provided the company with direct and stable connections with various operators.

ACTITO provides multichannel relationship marketing software, accessible in the cloud. It provides solutions in customer lifecycle marketing, deploying acquisition, loyalty, cross selling, and welcome programs. These solutions are put in place by applying innovative, leading edge CRM marketing methods, enabling 1-to-1 interactive communications through multiple channels like paper, email, SMS, and web.

ACTITO seeks to work closely with clients, from developing the objectives and specifications of their marketing campaigns, to helping them make it happen and tracking the outcomes.

http://www.actito.com/en

Challenge:

Connecting ACTITO to various national and international carriers in France to send millions of text messages for customers like Carrefour, L’Oreal, Deutsche Bank, KIA Motors, RTL Belgium, ABB and Pfizer. Ultimately providing ACTITO with platform connected to their marketing software for seamless mobile messaging.

Solution:

CM Telecom’s mobile messaging platform combined with direct and stable connections with French operators.

Country manager of ACTITO in Paris, Marc Désenfant, explains ACTITO's activities: “We are a software company and run marketing software that enables brands and their agencies to operate marketing channels. We provide a whole range of marketing functionalities through – for instance – direct marketing, multichannel, CRM, and SMS. We do this for a wide range of clients and customers.”

Delivery guarantee

For its SMS marketing messages, ACTITO approached CM Telecom. Mr. Désenfant: “The challenge was connecting to various telecom operators to send out SMS messages with delivery guarantee as these are business critical communications. CM provides us with direct routes to various telco’s and stable, fast routes for critical messages. We are provided with direct routes and connections that allow us to carry out important communications for our clients.”

Close relationship

ACTITO’s sends about a million SMS text messages each month for its customers. These kinds of numbers require a stable platform, a good service as well as competitive pricing. Mr. Désenfant: “But, not only budget reasons made us choose for CM. The fact that they have people in our countries Belgium and France, as well as the level of service they provide have lead to a good and close relationship between ACTITO and CM Telecom.”

Jeremy Delrue, country manager of CM Telecom in France: "We're proud to work with ACTITO, build a strong and good relationship and are to able to provide them with what they need so they can grow their business. It's great to see CM Telecom has successfully brought its services into France and bring local support."

Not only budget reasons made us choose for CM. The fact that they have people in our countries Belgium and France, as well as the level of service they provide have lead to a good and close relationship between ACTITO and CM Telecom.

Marc Désenfant

Managing Director

Learn more about Mobile Messaging and why it is successful for ACTITO.

Mobile Messaging
Customer Highlights:
  • Stable messaging platform for mobile marketing & CRM communications
  • Direct operator connections to securely send mobile message with high delivery rates

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